Key Reasons to Have a Unified B2B and B2C Ecommerce Website
In the digital era, every retailor is selling through ecommerce website or already selling through ecommerce website. With the increasing popularity of ecommerce retailors are increasing sales by selling to both consumers and business. Before few times online shopping store owner builds a different website B2B ecommerce website and B2C ecommerce website to serve both consumer and businesses.
As market share increases it is hard to manage both the website for online shopping store owners. Instead of just focusing on only consumers or on only businesses sell products to both is easy way to improve revenue of retailors. This is a reason retailors are looking for best ecommerce web development company so that they unify B2B and B2C ecommerce website.
Remember, to start or to grow your online shop you need a perfect ecommerce development platform and Magento ecommerce development platform is far better then all. As Magento enables retailors to customize their website to make easy navigation. Magento customization services is a popularly available in the market to build a unified B2B and B2C ecommerce website.
In this post we have discussed the key reasons to have unified B2B and B2C ecommerce website.
Single Catalog or One Stop Shop
Maintaining individual catalog for both B2B and B2C is bit difficult but if you have a unified B2B and B2C ecommerce website it is easier to manage the catalog. Unified B2B and B2C ecommerce website reduces the complications of managing catalog.
Doing marketing for consumers and businesses differently is not easy on other hand if you have unified B2B and B2C ecommerce website it is easier to market. You just need to market single ecommerce website and brand. Having a single brand and a unified B2B and B2C ecommerce website would be helpful for consumers and businesses also they don’t have any confusion in their mind about the ecommerce website.
Less Technical Headache
Build ecommerce website from scratch and make it unified B2B and B2C ecommerce website. It is most easy to handle technical stuff on single ecommerce website rather than managing two different online shopping stores for consumers and business. It would be single theme and code so requires lesser time.
Lower Operational Costs
Operational cost is absolutely reduced while you have a unified B2B and B2C ecommerce website as you just need to invest for a single website. With unified B2B and B2C ecommerce website you can reduce operational cost significantly and improves the return on investment by selling products to both consumers and businesses in same single operational cost.
Managing unified ecommerce store is easy. Without doubt technically sound and highly skilled developers team is required for the unified B2B and B2C ecommerce website. If you are with the Magento ecommerce development platform it can be done with the custom Magento web development and later it is extremely easy to operate store. You can also integrate CRM, ERP and other required systems to a unified store so not required separate integration for multiple sites.
Business Customer Appreciations
Businesses buy a product in a way which is affordable and quick. Custom unified store gets huge appreciation as both consumers and businesses has all their choice of product could accessed easily.
Enhanced Customer Experience
Most popular ecommerce platform Magento is extremely helpful in providing enhanced ecommerce experience. You can easily enhance customer experience by custom development and Magento theme integration. Remember, unified B2B and B2C ecommerce website means you need to build unified strategy. Unified strategy results in true omni channel experience to the both consumers and businesses. Unified B2B and B2C ecommerce website enables easy searching and delivering of products that leads towards enhanced customer experience.
Once you have unified B2B and B2C ecommerce website it easy to move faster in ecommerce industry. If you choose Magento platform and a best Magento web development company like Hire Magento Developers than you can focus more on your business activity rather than spending time and money on just technical stuff. We can conclude with the remarks that if you have a unified B2B and B2C ecommerce website it is the way forward for making use of the full potential of your market.